Use Social Media to Drive Business: Four Top Tips
September 9, 2014
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Are you socially savvy? Social selling is quickly replacing outbound selling as the main tactic in today's buying process. But do you understand how to use social media to drive business and identify new opportunities? Here are four ways to use social media to generate business.
1. Start With Link Building
Social media has transformed business, so the first step is putting a social media strategy in place. If your business does not have the right social media presence, you will miss out on sales since it is the first place potential customers will look for information. Look at how every interaction could translate to sales.
Link building is a good starting point to create a winning website. Match your links to similar sites to prove you are popular and well-regarded in your industry. Aim for links from .gov and .edu sites. There are tight regulations around these sites, so your website will be held in higher esteem, which will lead to more lucrative and high-earning leads.
Focus on sites with a good Google ranking since they are more valuable. In SEO linking strategy, outbound links are often forgotten, but you should include them as part of your social media strategy. Asking for and giving links may help build relevant traffic and lead to sales.
2. Communicate Regularly
When it comes to using social media to drive business, ensure your interactions don't go off subject. Think about how you can offer solutions to problems and encourage people to purchase your product or service. Make sure to always include a call to action to encourage customers to do something, whether signing up for a newsletter or purchasing something.
3. Offer Expert Advice
The best way to use social media to drive business is to engage with your customers. Find out what they want and how you can provide this to them. Give relevant, expert advice through a blog, e-zine, podcast or video and make sure it is regular and consistent. Giving customers the benefit of your knowledge for free builds trust. Drive sales by sharing pictures and experiences, running special offers and competitions and allowing your customers to become part of your community.
4. Think Mobile
Mobile activity is a key part of using social media to drive business. But what do you want customers to do when they access your site on a mobile device? Work with an expert in mobile marketing to look at your response level. Is your offer clear enough? Unique enough? Being presented at the right time in the right way? The good thing about selling through social media is that you can experiment, tweak, respond quickly and tailor your offerings to ensure they are working
These days, your business has to use social media to drive sales and build a new customer base. If you don't, you will miss out on a huge section of the market. If you use it correctly, you are well on your way to business success.
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