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Learning HTML: What Internet Marketers Need to Know

September 22, 2014 Business, General 0 Comments

So you're a burgeoning Internet marketer and everything is going great, right? Maybe you want to take your marketing skills to the next level. You may have wondered if learning HTML or another Web-based programming language like JavaScript will help you enhance your company's website. The simple answer: absolutely. If you're an Internet marketer, HTML can be your friend. If you know how HTML works, you'll not only understand how your website comes alive, but how you can use it for your Internet marketing campaigns.

Learning HTML: What Internet Marketers Need to KnowWhat Is HTML?

HyperText Markup Language (HTML) is the code needed for Web pages to execute a visual in your browser. Any Web page you look at has been written in HTML and has other languages and codes embedded within it. In our new age of Internet marketing, HTML coding has become an indispensable tool to enhance SEO strategy and Web traffic. By learning some simple HTML codes, you can manipulate how a search engine indexes your page and how potential customers find it.

Why You Need It

Learning HTML will not only teach you how a Web page is built, but it will also help you with your SEO campaign. Just what is SEO? It stands for search engine optimization. By adding popular search terms to the content of your website as well as into the metadata, you will generate more hits — traffic that you need if you're selling a product or promoting an idea. With HTML, you will understand how to hard-code headers, subheads, keywords, links, images and spacing (formatting) to enhance your site's chances of ranking high in a Google or Bing search query.

It's Easy

Learning HTML is super easy. The code is straightforward and contains a few simple syntax know-hows any Internet marketer will need to drive traffic to his or her website. A basic HTML course will teach you not only how to establish meta tags on your website, but why it's important. Meta tags are special HTML tags that store information about the page but do not alter its display. They are used by search engines to index websites. These, as well as keywords, headers and subheads, are all things HTML produces that allow SEO to work correctly. They are precisely the tools you need to make that website pop up in a search engine results, which will ultimately lead to potential pools of customers visiting your page.

If you're in the game of Internet marketing and want to be successful, it's necessary to understand how HTML works and how it presents your website to the world. Knowing this coding language will help you create and sustain a site that markets to your audience and will inevitably help your success in digital marketing.

Photo credit: Flickr

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