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What Is Graphic Design vs. Digital Media Design?

March 18, 2015 Digital Media Production, Graphic Design 0 Comments

What is graphic design, and how does it differ from digital media design? Students interested in the digital art world often look into each of these disciplines when searching for various degree programs. While both are considered part of the wave of new media, there are major differences between the two fields.

What Is Graphic Design vs. Digital Media Design?Visual Communication

Both graphic design and digital media design encompass media development disciplines, but what does this mean? Essentially, these two fields set out to create forms of visual communication media that often relate an idea, image or brand to an audience.

What Is Graphic Design?

Graphic designers generally start out by learning basic drawing and design fundamentals, digital imaging and prepressing skills, and they are trained in graphics development through computer-based programs such as CorelDRAW or Adobe Photoshop. Their work will likely involve digital logo creation for businesses, corporations and other organizations. An understanding of printmaking is also important for graphics meant to appear on marketing materials (such as print advertisements, posters or billboards), brochures, magazines, consumer products and clothing.

What Is Digital Media Design?

Digital media designers are generally trained in motion graphics, screenwriting, video editing, digital audio production and video production. While some graphic design lessons can be taught to digital media designers, most of these professionals are versed in animation or motion graphics of some kind. Courses for digital media designers often include web design, digital imaging, screenwriting and media production. Digital media designers create their products in a digital or electronic format as opposed to graphic designers, who apply graphic imaging to both digital and tangible platforms. Digital media often appears in the guise of a digital magazine or e-book; rather than being designed as a digital replica of print material, the product is created from scratch to be accessed on a digital platform.

Earning Degrees

Many campus and online programs offer degrees in graphic design and digital media design to meet the requirements set by the majority of organizations that hire graphic designers and digital media producers. Because the skills needed are often of a specific technical expertise, a degree in either discipline is useful before entering the job market as a self-taught professional or as someone with little experience.

Photo credit: Pixabay


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