Bachelor of Science in Visual Communications - Multimedia (BS)

The Sanford-Brown Bachelor of Science in Visual Communications with an emphasis in Multimedia explores the fundamental concepts of design and implements them through a wide variety of real world based projects, culminating in a portfolio unique to each student’s talents.

Sanford-Brown's BS in Visual Communications with an emphasis in Multimedia starts with basic design principles and builds their design skills into visuals that have the potential to change the way we envision information. Successful graduates will be expected to:

  • Demonstrate knowledge of industry – through design projects, solutions (both functional and aesthetic), delivered within a set amount of time, as judged by critique and rubrics.
  • Apply technical and software skills – through execution of projects that meet defined criteria established by projects, critiques and rubrics.
  • Utilize visual problem solving – through research skills, critical analysis skills, application and assessment of the design process.
  • Implementation of communication skills – through use of industry relevant vocabulary and professional presentation techniques.
  • Develop conceptual thinking skills – through execution of design projects that build perceptual awareness.
  • Discuss aesthetics – through the use of design elements and principles that exhibit an awareness of design as a cultural element.
  • Prepare for global professional workplace culture – through demonstrated behavior exhibiting an awareness of the designer in a greater world context.
  • Compile and complete portfolio – combining learned skills to produce a portfolio that demonstrates workplace readiness.
  • Articulate a vision of the future of the discipline – identify and suggest implementation modes for emergent trends in design and supporting technology.

Sanford-Brown's BS in Visual Communications with an emphasis in Multimedia challenges students to utilize distribution methods on the World Wide Web, create intelligent interfaces for handheld devices and create visual content for future media. Courses are led by instructors, many with real-world working experience in multimedia.

  • In Rich Media I, students are introduced to the concept of interactivity and rich media on the web through the use of Adobe Flash and Actionscript. They will have the opportunity to learn how to create and manipulate buttons and movie clips, input and output text, import MP3s at runtime, create drag-able objects and utilize external movies/jpgs/swfs.
  • In Digital Illustration, topics include the use of meshes and gradients to create photo-realistic illustrations, custom patterns and brushes and clipping masks. In addition to techniques, the importance of strong concepts, aesthetics and knowledge of historical illustration styles will be emphasized.
  • In Motion Graphics I, a multi-layer video/animation application (such as Adobe After Effects) will be used to manipulate video, still images and audio, in order to create complex, motion graphic pieces.

Other core requirements in this program include:

  • Design Process
  • Principles of Design
  • Color Theory
  • Drawing
  • Illustration
  • Art History
  • Layout
  • Mid-Program Review
  • Print Technology
  • Web Design
  • Advanced Web
  • Advertising
  • Cross Platform Collaborative
  • Internship/Capstone
  • Design Business Practices
  • Principles of Light
  • Foundations of Photography
  • Applied HCI
  • Rich Media II
  • Digital Video
  • 3-D Animation I
  • Theory and History of Multimedia
  • Motion Graphics II
  • 3-D Animation II
  • Raster Imaging
  • Graphic Design
  • Publication Design and Layout
Course curriculum is subject to change.

Potential career opportunities for students who successfully complete the Sanford-Brown Bachelor of Science in Visual Communications with an emphasis in Multimedia include:

  • Computer-based Illustrator
  • Electronic Production Artist
  • Interactive Media Design Assistant
  • Multimedia Content Production Assistant
  • Web Design Assistant

If you already know this is the program for you, you can click here to apply now!

If you have additional questions about this or other Sanford-Brown programs please complete and submit the Request Info form below.

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