Bachelor of Science in Visual Communications - Graphic Design (BS)

The Sanford-Brown Bachelor of Science in Visual Communications with an emphasis in Graphic Design explores the fundamental concepts of design and implementing them through a wide variety of real world based projects, culminating in a portfolio unique to each student’s talents.

Sanford-Brown's BS in Visual Communications with an emphasis in Graphic Design challenges students to create images that persuade in ways that words cannot communicate. Working with both traditional media and computer design software, they will explore creative ways of devising logos, trademarks and various types graphic symbols. Successful graduates will be expected to:

  • Demonstrate knowledge of industry – through design projects, solutions (both functional and aesthetic), delivered within a set amount of time, as judged by critique and rubrics.
  • Apply technical and software skills – through execution of projects that meet defined criteria established by projects, critiques and rubrics.
  • Utilize visual problem solving – through research skills, critical analysis skills, application, and assessment of the design process.
  • Implementation of communication skills – through use of industry relevant vocabulary and professional presentation techniques.
  • Develop conceptual thinking skills – through execution of design projects that build perceptual awareness.
  • Discuss aesthetics – through the use of design elements and principles that exhibit an awareness of design as a cultural element.
  • Prepare for global professional workplace culture – through demonstrated behavior exhibiting an awareness of the designer in a greater world context.
  • Compile and complete portfolio – combining learned skills to produce a portfolio that demonstrates workplace readiness.
  • Articulate a vision of the future of the discipline – identify and suggest implementation modes for emergent trends in design and supporting technology.

Sanford-Brown's BS in Visual Communications with an emphasis in Graphic Design focuses on providing students with a clear understanding of the language and media through which diverse teams of designers communicate and forge a collaborative process, leading to the innovative outcomes that are the product of the Designers work. Courses are led by instructors, many with real-world working experience in the graphic design industry.

  • In Web Design, students will have the opportunity to learn elementary coding using HTML and Cascading Style Sheets, as well as the use of a ‘WYSIWYG’ web layout application (such as Adobe Dreamweaver). Concepts such as effective design, usability, organization of content and web publishing will also be discussed.
  • In Package Design, students explore the possibilities of design that unify multi-dimensional products and the marketing behind the design decisions.
  • In Corporate ID, students are introduced to conceptual thinking and practical application as it applies to corporate identity, including the idea process of identifying target audience, designing an appropriate corporate identity and logotype for business use.

Other core requirements in this program include:

  • Career Development
  • College Success
  • Design Process
  • Principles of Design
  • Color Theory DES105 Drawing
  • Illustration
  • Art History
  • Layout
  • Vector
  • Print Technology
  • Advanced Web
  • Advertising
  • Cross Platform Collaborative
  • Internship/Capstone
  • Design Business Practices
  • Principles of Light
  • Foundations of Photography
  • Editorial Branding
  • Advertising Copy
  • Promotional Design
  • Pre-Press
  • History of Graphic Design
  • Environmental/Informational
  • Digital Illustration
  • Typography
  • Raster Imaging
  • Graphic Design
  • Publication Design and Layout
Course curriculum is subject to change.

Potential career opportunities for students who successfully complete the Sanford-Brown Bachelor of Science in Visual Communications with an emphasis in Graphic Design include:

  • Advertising Artist (editorial)
  • Advertising Designer
  • Art Director (editorial, advertising)
  • Computer-based Illustrator
  • Freelance Graphic Designer
  • Graphic Designer
  • Graphic Artist
  • Production Coordinator
  • Production Manager
  • Traditional Illustrator
  • Web Designer

If you already know this is the program for you, you can click here to apply now!

If you have additional questions about this or other Sanford-Brown programs please complete and submit the Request Info form below.

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Below you can find placement rates and other information tailored to your chosen campus and program. Certain disclosures are published on this website to assist students in understanding the facts about their programs.

Program Disclosure Information for:
SBC - Mendota Heights - Bachelor of Science in Visual Communications – Graphic Design Program


SBC - Mendota Heights - Graduation Rate

The campus began providing instruction after the date range used for the graduation rate calculation. The graduation rate is calculated AFTER there are graduates from the longest program at the school based on a formula required by the U.S. Department of Education. For this reason, data is not available at this time.

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Graduation Rate

A first-time student has no prior postsecondary experience before enrolling at this campus. This means that a student who attended another college, university or other postsecondary school before enrolling at this school is not included in the calculation. The rate also does not include students initially enrolled part-time, taking individual classes (as compared to enrolling in a full program), or only auditing classes. These rates are calculated using the Student Right-to-Know formula in order to comply with U.S. Department of Education requirements. The statistics track all first-time, full-time and certificate or degree-seeking undergraduate students who began school during the date range and have completed within 150% of the normal program length. For example, for a two-year program, the graduation rate would include students who had completed within three years of beginning the program. This statistic is not specific to one program alone; rather, all applicable undergraduate programs are included in this overall rate. Information pertaining to the Graduation Rates of all postsecondary institutions recognized by the U.S. Department of Education may be found on the College Navigator website.