Best Window Displays: Four Most Stylish Storefronts Around the World
November 18, 2014
•Fashion Design and Merchandising
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The aim of all fashion merchandisers is to ensure customers eagerly walk through their doors after being inspired by their best window displays. What people see showcased in a shop's window is their first introduction to a brand and entices them to enter its world. The following are four of the most coveted and stylish A-list storefronts from around the world:
1. Louis Vuitton, 5th Avenue, New York
Louis Vuitton has, quite simply, revolutionized window shopping. Artistic Director Nicolas Ghesquière has designed his first collection for the brand, and to celebrate this iconic partnership, LVMH has commissioned one of the world's most famous architects, Frank Gehry, to design its windows. These windows feature mast-shaped wooden structures holding up aluminum "sails" that surround pieces from the brand's fall/winter ready-to-wear collection. They are now one of the best window displays on view and can be seen in the 5th Avenue store and other select stores. Technology has also been embraced, as shoppers can now scan the displays using the Louis Vuitton Pass app on their cell phones.
2. Liberty of London
Established by Arthur Liberty in the heart of London in 1875, Liberty of London is one of the world's most iconic hubs of eclectic and innovative design. Synonymous with luxury and great design, this Tudor building on Regent Street is a must-see for savvy shoppers, designers and aspiring fashion merchandisers. The soon-to-be-revealed Christmas window displays attract crowds of people for its annual unveiling. Oscar Wilde even mentioned Liberty of London in one of his famous quotes: "Liberty is the chosen resort of the artistic shopper."
Anthropologie has been consistent in creating eye-catching seasonal displays in all its stores. This year's "Turning of the Leaves" fall window displays have been widely reviewed by industry experts in fashion merchandising as the company's greatest design. Using beautiful, colorful leaves as their inspiration, Anthropologie's designers created handmade leaf impressions and silhouettes to mimic freshly fallen leaves in the woods. What makes these window displays even more remarkable is that Anthropologie gathered and printed them one by one and then assembled them en masse at many of the top stores in the United States.
4. Hermès, Paris
Since 1837, Hermès, a French manufacturer of quality goods, has always been at the forefront of the zeitgeist when it comes to the best window displays in the world. From Paris and Milan to Amsterdam and Japan, this brand has placed great importance on how it represents itself through its window displays. From lifestyle accessories to leather, perfume, luxury goods and ready-to-wear collections, the contents of these storefronts are world-class. Two of its recent, widely praised displays were its summer window display in Amsterdam, which used its well-known printed scarves as props, and the window displays in its South China boutiques, called "A Sporting Life," which focused on the much-loved sport of badminton.
Fashion merchandising is one of the most exciting career choices currently available in the fashion industry. Take inspiration from these great window displays and find your own favorites.
Photo credit: morgueFile