How Top Fashion Photographers Bring Out the Best in a Brand
March 16, 2015
•Fashion Design and Merchandising, Photography
• 0 Comments
For aspiring fashion designers and merchandisers, the world's top fashion photographers can make all the difference to a personal approach. This collaboration between photography and design has created some of the industry's most memorable campaigns. With their unique perspective and remarkable impact on the fashion industry, photographers create trends, build classic brands and distill designers' visions into a marketable form.
Prolific fashion photographers portray fashion as a high art, bringing grace and aesthetic pleasure to their work. Here are a few of the most remarkable photographers of our time. Take note of these names!
Mario Testino is one of fashion's most beloved photographers. With an eye for glamour, Testino captures the spirit of fashion with individuality. Born in Peru and based in London, his fashion and portrait work has been featured in the National Portrait Gallery in London, the Museum of Fine Arts in Boston and the Shanghai Art Museum.
Leibovitz has left her mark through campaigns for the Gap and in magazines like Vanity Fair, with colorful work and a unique approach to each subject. Often featuring models and celebrities in unexpected poses, it's Leibovitz's distinctive style that has made her a celebrity in her own right.
Mert and Marcus
Mert Alas and Marcus Piggot work collaboratively for a host of international fashion houses. As shown in outlets like Vogue, their photography is hyperreal, glossy and grounded in a provocative approach that sells fashion in unexpected ways. Pioneers in the field, Mert and Marcus integrate digital manipulation into their fashion photography.
Andrea Klarin sees fashion as a means to honor and develop beauty in the world. He began exploring the medium of photography at the age of 18 and has developed a world-renowned reputation for his ability to translate beauty for the audience of any campaign. According to EW Agency, his organization's website, Klarin "is not trying to represent reality but to filter it." Through his work with clients like Louis Vuitton, Lanvin and Guerlain, he identifies the best of each brand for each of their corporate campaigns.
These and similar top fashion photographers call attention to magnificent design. With an air of creativity, they enhance the work of the industry with remarkable vision. As you consider training your eye in fashion merchandising or design, remember the importance of photography in building and retaining a brand.
Photo credit: Wikimedia Commons