Wisconsin Broadcasters Association Social Media Seminar a Great Resource for Students
December 15, 2014
•Radio Broadcasting, SBC-Mendota Heights
• 0 Comments
Whether you are currently enrolled in a broadcasting program or are transitioning into a career in the field, gaining outside channels of education through expert-led seminars is a great use of time and resources. The Wisconsin Broadcasters Association (WBA) is holding an upcoming "Social Media Seminar" on Jan. 20, 2015, at the Madison Concourse Hotel in Madison, Wisconsin.
The seminar will focus on how stations and brands can best use social media to increase ratings. It will also feature case studies highlighting the components of a successful social strategy, information on mobile and information on the WBA social media hotline. This half-day event will help attendees learn how to best use social media strategically for their stations and brands and will provide an opportunity for broadcasting professionals and those interested in the industry to network.
Learning the ropes in broadcasting today now includes having a sound understanding of how social media is important to your brand or station; it is a fast-changing and increasingly crucial component of a station's success. The WBA will host speakers Lori Lewis and Paul Jacobs of Jacobs Media, both of whom have decades of experience in broadcasting and have overseen successful social media campaigns. Topics will include "People Want to Feel Welcome, Not Sold," a discussion on why strategic, respectful marketing is essential to a station and brand's success. The pair will also host an overview on the latest in social media and mobile from a recent tech survey and will show how social strategies such as live-tweeting can help bolster ratings for both television and radio stations.
Increasing Knowledge and Exposure
Though you may be familiar with many social media channels, seeking expert feedback on how best to use them to build your brand can help shave time and costs from your organization's marketing strategy. The event offers an opportunity to build knowledge on a topic that is both valuable and relevant in broadcasting and to meet broadcasting professionals to find out what has and hasn't worked for them.
Students attending the seminar can use it as a way to learn more about broadcasting and meet local and regional professionals working in the industry. If you are attending network events or seminars where other professionals might be potential business leads, keep a helpful mindset, according to Entrepreneur's Ivan Misner. Ask questions, actively listen and focus on meeting just a few people to build a network you'll be able to easily contact.
This event will be held from 1 to 5 p.m. on Tuesday, Jan. 20, and will be followed by a social mixer at 6 p.m. Tickets are $20 for Wisconsin Broadcasters Association members and $5 for nonmembers. Student pricing may be available.
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