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Starting a Podcast With a Radio Broadcasting Degree

April 29, 2015 Radio Broadcasting, General 0 Comments

Podcasts are increasing in popularity as more people are turning away from their car or office radios and seeking out digital alternatives. According to The Washington Post, subscriptions of podcasts reached one billion in 2013, and unique monthly podcast listeners surpassed 75 million.

Starting a Podcast With a Radio Broadcasting DegreeAre you interested in starting a podcast, but don't know where to begin? While podcasting does not require any official certification or skill set, some of the most successful and popular broadcasts are produced by professionals who have earned or are working toward a degree in radio broadcasting.

Starting a Podcast With a Radio Broadcasting Degree

If you start a podcast with a background in radio broadcasting, you will find some interesting parallels between the two worlds. For example, degree programs in radio broadcasting often cover the following topics:

  • Advertising principles;
  • Writing and producing commercials;
  • Writing news copy and on-air content;
  • Understanding the business side of broadcasting (station management, sales and marketing);
  • Vocal delivery and style;
  • Production and establishing format.

While many podcasts are free or rely on subscription-based services, others are delivered to the Internet community by advertising products and services — the same way radio is brought to the listening public for free. Podcasters with a background in radio broadcasting could use their understanding of advertising, marketing and producing commercials to turn their podcast into a revenue-generating venture.

Successful Podcasts

Many of the traits or qualities that make a radio station or broadcast successful are also needed to make a popular podcast. Though a podcast is generally prerecorded and therefore isn't live, great broadcasts are usually those with solid content and an entertaining host with strong vocal delivery. Sometimes these hosts monetize the business by offering commercials or marketing ploys for paying advertisers.

So do you need a radio broadcasting degree if you're interested in starting a podcast? Not necessarily, but it certainly helps. These degree programs go over critical aspects of audio engineering, digital media management and small-market radio, which are all areas directly related to making a successful podcast. As such, a radio broadcasting degree can be a great advantage if you want to establish and manage a podcast in your home or studio.

Photo credit: Wikimedia Commons

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