President Selected to Open Sanford‐Brown Institute ‐ Grand Rapids

October 29, 2009

Long‐Time Educator and Active Community Volunteer Looks to Make an Impact as Inaugural President

GRAND RAPIDS, Mich. (October 29, 2009) – Sanford‐Brown Institute (SBI) ‐ Grand Rapids, a career‐focused school offering allied heath programs, recently named Rick Amidon as its first campus president. Amidon comes to SBI ‐ Grand Rapids from Baker College in Muskegon, Michigan, where he served as president and CEO for 13 years. Prior to that, Amidon was the president and CEO of Baker College in Owosso, Michigan. The Grand Rapids campus is the seventeenth SBI location in the nation and the first in the state of Michigan. It is scheduled to start its first class in November.

Amidon held many positions during his 24 years at Baker College. He began as a professor and worked his way up to positions such as dean of general education, vice president of academics, president and CEO. He holds a Ph.D. in English from Michigan State University.

In addition to his professional accomplishments, Amidon has an impressive background as a community volunteer. He is currently on the board of 14 volunteer and charitable organizations in Michigan. Throughout his life, he has chaired more than 15 fundraising campaigns for non‐profit organizations such as the United Way, Mercy General Health Partners and Harbor Hospice.

"I have always felt that education and volunteering go hand in hand," said Amidon. "The graduates of Sanford‐Brown Institute will be ready to face the challenges ahead in the healthcare field and, in turn, help others in the community through the services they will provide."

About SBI – Grand Rapids

The SBI – Grand Rapids campus will open in late 2009 and will offer programs in Medical Assistant, Medical Billing and Coding, Diagnostic Medical Sonography and Cardiovascular Sonography. Sanford‐Brown does not guarantee employment or salary. SBI is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS), a national accrediting agency recognized by the United States Department of Education (DOE) and the Council for Higher Education Accreditation (CHEA). SBI – Grand Rapids is part of the Career Education Corporation network of schools (NASDAQ: CECO). For more information, please go to www.sanford-brown.edu

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